About
I am a passionately innovative designer and a multi-disciplinary problem solver.
Currently, I am working at AVCON information technology company in shanghai. I am responsible for designing electronic devices for emergency command system. My duties include all product design process from start to end.
About my second job, I worked for Huaqin technology company in shanghai as well. I was a laptop designer, serving for Samsung, HP, google and so on. Also, I inputted some creative and innovative conceptual design proposals such as earbuds, tablet and laptop. I got an award for earbuds design in 2nd place.
My first full-time job was KTK Plastics, responsible for designing plastic products and outdoor furniture such as tool boxes, shelf, cooler, folding furniture, etc. I had been the focal person of design team to communicate with our Italian CEO about new projects.
Prior to this job, I completed my MA degree in Creative Industries and the Creative Economy at Kingston University in UK. I have learned how to combine specific creative practice and skills with a business customised in Creative Industries, in order to put product design concept into the market.
Before master, I got my Bachelor degree in industrial design from Ming-Chi University with widespread design practices on product design, furniture design and transportation design.
I also had worked at ACER Design Centre as an assistant designer for one-year internship in junior year. In addition to supporting product designers in ACER, I designed a tablet stylus which had been mass-produced in the market.
Achievements
2022.10-2022.12 | AMD Gaming Laptop Design
- Designed only 16mm thickness AMD Gaming laptop proposal with Two-colour anodizing that was preferentially recommended to AMD client by VP.
2022.07-2022.10 | Pac23 Laptop Design
- Provided competitive ID proposals to satisfy HP client needs; Had been nominated the 2022 Q3 MVE.
2021.12-2022.06 | NB2772 Laptop Manufacture
- Independently tracked and admitted CMF input until MP phase in the period of the lockdown on Shanghai city due to COVID 19 outbreak.
2021.05-2021.08 | Innovative Earbuds
- Created the earbuds concept to solve a issue in noisy environment and won the 2nd-place at the Huaqin.
2019.12-2021.02 | Scheels Outfitters Fishing Rods
- Designed 10+ types of series for fishing rods on the US market.
2019.09-2019.12 | KTK Kids Furniture Crowdfunding
- Designed a set of KTK kids furniture and reached crowdfunding goal on the Jing-Dong platform.
2018.12-2019.05 | No. 8197097 ACE Folding Chair
- Redesigned a folding chair that was saved 10% cost of plastic for ACE hardware on the US market.
2013-2014 | ASP510 Stylus & SPBT1 32W Speaker
- Followed main tablet and project design style to design a stylus and speaker on the market .
Work Experience
[2023/05 -Present] Product Designer- AVCON Information Technology Co., Ltd.
Main duties Performed:
- Propose conceptual electronic devices design with realistic renderings.
- Define delicate and editable all product series' manuals.
- Update internal and external packaging for each product series.
- Manage and track product mock-ups from start to end.
[2021/05 - 2022/12] Product Designer- Huaqin Co.ltd.
Main duties Performed:
- Delivered new concepts of laptop by combining innovation and functionality to ensure brand, audience, market and stakeholders.
- Collaborated with multi-functional teams such as ME, SE, Tooling teams by sharing ideas to identify new opportunities for clients.
- Created 3D models with high quality of rendering and mock-up using ProE and C4D to reach client's targets.
- Managed and tracked CMF projects by using weekly reports, in the meanwhile checked colour chips and improved surface quality of samples before MP phase.
- Analysed and synthesised competitive product information via statistical tools to find potential opportunities.
[2018/10 - 2021/05] Product Designer- Kunshan Variety Plastic & Hardware Product
Main duties performed:
- Designed new fishing rods of generation for the Scheels Outfitters, including summer and ice rods.
- Sketched and rendered outdoor product designs to present ideas to clients for approval.
- Supported and proposed handtools product design for HTI subsidiary company.
- Explored pros and cons for the outdoor market or brands to support on next generation of product development.
[2013/09 - 2014/09] Assistant Designer - Acer Inc.
Main duties performed:
- Started from scratch with working product design proposals.
- Rendered high quailty of works with long-term experience.
- Created 3D models and prototypes that meeted main designer's expectation.
- Built texture area and artwork for projects with 2D software.
Education Background
MA, Creative Industries & the Creative Economy
Design Thinking for Startups, Managing a Creative Business, Mapping the Creative Economy, Experiencing the Creative Industries, Gaining Insights.
*Project Blog: hsiangchunyublog.wordpress.com
[2011 - 2015] Ming Chi University (Taiwan)
BA, Industrial Design
Industrial Design, Creative design Thinking, Computer Aided Drawings, Sketches, Product Design, Web Design, Model Making, Design planning &Management.
Proficiencies
Design Tools:
2D: Illustrator/ Photoshop/ InDesign/ CorelDraw
3D: ProE/ Keyshot/ C4D
Other Skills:
Design Thinking Process/ Business Model/ Microsoft Office/ Sketch/ Mock-up/ Competitive Product Analysis/ Brand Analysis/ Prototyping